Customer Relationship Management
CRM stands for “customer relationship management” and it’s software that stores customer contact information like names, addresses, and phone numbers, as well as keeps track of customer activity like website visits, phone calls, email, and more. With CRM you can easily manage all your company’s relationships and interactions with customers and potential customers. The goal is clear: Improve business relationships. A CRM system helps your business stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and many more.A CRM solution helps you focus on your business relationships with individual people — including customers, users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.