Mobile First Crawling And Internal Linking First: Crawl Paths Methods In 2018
Now, Google is looking at pages as they appear on mobile. It looks for all the things that it used to focus on desktop pages before. Crawl Paths methods like Mobile First Crawling And Internal Linking First is in trend. Previously, bulky main navigations, HTML sitemap-style pages were the popular crawling methods for search engines. As the sites appear on mobile, Google starts looking at its ranking factors, the link graph, and SEO directives. However, these methods are unsettled and larger sites are overlooking it.
So, are you ready for the mobile-first index? As a matter of fact, mobile searches are more important than the desktop ones on Google. Relevant mobile results have become a key objective for the Google. Mobile first index is used to increase the popularity of responsive websites.
According to the Mobile-first index, Google creates and ranks its search listings on the basis of the mobile version. It will use the desktop version only if the mobile version is not available.
How Does Mobile-First Crawl Paths work?
Google considers Mobile-First indexing as the starting point. Mobile-First is the baseline for determining rankings. The mobile-first Crawl Paths method is not only a mobile-only index. For example, the desktop site can still be included in the index. But the site which is not mobile friendly receives negative ranking site. Similarly, if the content is mobile-optimized this will have a significant impact in terms of site’s performance in search results.
Therefore, ensure to have a totally responsive site. Consider factors like mobile page speed and loading time. Equally, ensure images and dynamic elements are optimized correctly.
Things you need to focus on are: -
Content: - Make sure the formats are crawlable and indexable. High-quality and valuable content. Don’t forget to check text, videos, and images.
Structured data: - Include same structured data on both the versions. That is mobile and desktop versions.
Meta-data: - Same title and meta descriptions are available on both versions of all pages.
After all, there are so many points that need to consider.
Procedures to make Google Crawl Paths internal links
There are so many questions that may arise. So, “what it takes to get an internal linkage to work?” Is it your question?
Let’s start with some important points to make Google index internal links.
- Be sure your site is not banned.
- If the site is not penalized, and you don’t have sufficient Page Rank. Find out how much page rank do you need to bring every page out of the Supplemental Results Index into the Main Web Index.
- In case you have sufficient page rank, maybe your internal navigation sucks. Either you’re trying to pass anchor text with a second link.
Conclusion: - Emphasize more on mobile experience for Google rankings. Equally, we need to focus on Crawl Paths methods. On desktops, On-page links might behind tabs or dropdowns. But on mobile, this is increasingly going to become best practice.
There are relatively some queries which you need to clear out. Don’t worry. You can contact digital marketing executives at Techies. They will suggest you with all the required strategies.