One can give an advantage to his/her business by evaluating the weakness and strengths of competitor. Competitor Analysis plays an integral role in growth plans. Formulating the strengths and weakness of competition you will easily find out how to add advantage to your company. Thus, you can set various opportunities for improvement. In order to stay ahead, it is strictly recommended to conduct a competitive analysis regularly. Competitor analysis is simply a collection of information available in the public domain, and totally legal. Before beginning competitor analysis make sure you put analytics in place. Keep track of your main competitors with various Competitor Analysis tools.
What Are The Steps To Conduct Competitor Analysis
Don’t have the idea of what your competitors are using? The first step is to identify your top ten competitors.
Now, you need to dig a little deeper, compare competitor content. Focus on what type of content your competitor is creating?
Focus on the structure of SEO. It is beneficial to check out the SEO structure of that content.
Look at social media integration. This the perfect way because every company utilizes each platform in a different way.
Finally, you have got the idea of what your competitors are doing. Collect the information. Then identify particular areas that need improvement.
What Are The Tools For SEO Competitor Analysis
Alexa- This way you can spy on competitor’s backlinks, traffic, keywords, etc.
Monitor backlinks -You can track various competitor’s backlinks, disclose negative links and find quality ones.
SpyFu- This is a powerful tool used to add competitor’s keywords. You can also obtain overall view of their strategies.
Moat- Moat is a multifunctional tool. It is used to find out what ads are running for different websites. Just enter the brand name of competitors and you will get a overall report.
Followerwonk- A Perfect free tool to boost twitter marketing strategies! In short, you will get the overall picture of competitor’s Twitter presence.
Complete PRO- A digital intelligence tool. You can track passive online consumer behavior, demographic information. It is used for data visualization.
Conclusion: - After a complete competitor analysis, you will find which areas need to improve and focus on. Keep conducting competitor analysis periodically. You can also take the help of digital marketing experts at Techies. This will help you allocate your budgets wisely. By regular analysis, you will find how your competitors think. Also, you will counter their tactics.