Search engines help you find your customers online. In this era of technology, everyone likes to search online which enables them to find your business by scanning your website for relevant keywords. It sounds easy enough -- and it can be -- as long as you identify the right keywords to optimize your website. But it's your job to make sure you use the right keywords on your website so your business comes up in people's search engine results.
While there is no one right answer to how you determine which keywords to use, but there are keywords search strategies that can help you figure it out.
Here are four strategic methods. Try them for good results.
Focus on what interests your current audience.
By knowing what keywords can likely drive relevant, qualified traffic to your website helps you better understand what potential customers are looking for.
If you're not getting traffic from search queries, you might have a problem with your search visibility that you might want to address. Think about your most important, profitable products or services consumers might be searching for. Do they appear in top search results? Make a list of those that are missing; they become targets for paid search or search engine optimization efforts. To know about the popularity of a keyword phrase, you may use Google's AdWords Keyword Tool.
Uncover what your competitors are missing.
Keeping an eye on the competition helps a lot. Compare what your competitors rank for, but you do not. Map out where your website stands and do research to find out your customer’s primary questions, goals, and concerns throughout their purchase journey. You can perform content-gap analysis on your website and its pages but also look at your other content -- even pieces that aren't on your website.
This process can help ensure you are keeping up with your competitors and give you an opportunity to piggyback on those keywords. You might see a boost in your SEO ranking by adopting a few of those search words.
Keep eye on the financial return
Next step is to make sure you understand converting keywords and build a content strategy around them, then analyze and adjust. Despite your best efforts, all your keywords won't perform equally well, but you need to look at the value of each one.
Take time to understand how much of a return on investment (ROI) specific keywords provide. For instance, you can examine how much it costs for an ad featuring a specific keyword. If one keyword costs $0.90 and delivers 90 visitors while another costs $0.30 and delivers 400 visitors, the latter is the better value. Some keywords might attract lots of visitors but not sales or subscribers as others. Google Ad Words works best for this.
Stay with keyword trends
Nothing is better than keeping in front of the pack by identifying relevant keyword trends for your business before your competitors do. If something is trending that you know customers will love, it’s easy to capitalize on that for the benefit of your clients.
Nowadays, trending topics get noticed. They attract attention, and they help your company appear relevant on trending keywords. However, you have to do more than read the headlines. You need to see what terms and subjects are trending and understand why it's happening, so your content makes sense with the subject.
The right keyword search strategies for your website will help you grow your business. Take your time researching different words and analyzing what works best for your company. With the right effort, you can increase your SEO page rankings and your website traffic.
You can also give us a call for free consultation.