Google Adwords To Be Re-branded Into
Google Ads! Google’s Big Re-brand
After 18 and 22 years, Google is rebranding the most popular service called Google Adwords.
With this rebranding of Google Adwords into Google Ads, Google is going to introduce some
new solutions and Doubleclick will also get rebranded into Google Marketing platform for
advertiser products and Google Analytics 360 Suite, and Google Ad Manager for publishers and
DoubleClick Ad Exchange. The changes have taken place on 24th of July, 2018.
“What’s under the hood of the products largely isn’t changing,” said Google’s svp of ads,
Sridhar Ramaswamy at a press briefing Tuesday. He also said this rebranding of Google
AdWords will lead consumer expectations from mobile are on the rise as well as an opportunity
for advertisers will increase. And therefore, this is a much more straightforward representation
of what Google advertising can provide.
The primary brands after the launch of Google Ads
The new branding under these brands makes the initial point for marketers to figure out and aim at new solutions which will derive better outcomes.
What Google Ads Will offer
The rebranding of Google Adwords into Google Ads will work for your brand, especially for small businesses wanting to expand their reach in order to expand growth. Through features of machine learning and automated targeting, small businesses can also elaborate their own advertising and social media campaigns. This campaign will prove helpful in connecting with a large number of audiences on various Google platforms. There are so many hidden features that Google has not yet announced.
Google Marketing Platform
The integration of DoubleClick, Google Analytics 360 suite into a single brand called Google Marketing Platform allows businesses to be able to manage their digital advertisements and customer relations, digital marketing teams in a single platform. This will include Display and Video 360, which performs in similar ways to Google Analytics 360 Suite.
Google Ad Manager
Another important tool which combines the functionality of DoubleClick Ad Exchange and DoubleClick for Publishers is the Google Ad Manager. With the use of this unified platform, users can manage their campaigns more efficiently.
Why Switch To Google Ads
In favor of targeting audiences, Google is slowly moving away from keywords. Google AdWords no longer represents the platform’s true current and future capabilities, therefore, Google decided to launch Google Ads which is a simpler and less confusing representation of what the platform is capable of offering advertisers. As part of this launch, advertisers get started with Google ads and can drive greater collaboration across teams. Thus advertisers can determine which products are suitable for them and can achieve their goals more effectively. The rebranding is a great move by Google to earn more revenue in return. The main motive of Google about Launching Google ads is to provide simpler brands and solutions for its advertising products. Our experts at techies software suggest Google ads will be more effective than Google AdWords.
Grow your businesses more effectively with Google ads.