On the internet, your Hotel/Restaurant Website is the reflection of your Hotel/Restaurant business. Your competitors will win over your prospects if your website doesn’t do a good enough job.
The website needs to be modern but the focus should be to simplify the travel planning process because that is what best hotel websites do. In this post, we will discuss the important details that a great hotel/restaurant website should possess to convert lookers into bookers.
13 Magical key For Hotel/Restaurant Website.
1. Domain Name for Hotel/Restaurant Website
Prefer choosing a domain name that includes your hotel/restaurant name and is easy to remember at the same time. This will make it simple for the search robots & your prospects to locate your website.
2. Brand Prominent Website
Your logo & name is your identity so it is important to showcase it at the top of the page. This will give a visual connection to your potential customer who is visiting your website from a webpage full of listing. Do not use taglines until it really addresses to your unique proposition.
3. Mobile-Responsive Hotel/Restaurant Website
Your users & search engines will penalize you for not having a mobile-friendly website. It is a must to have a mobile-friendly website.
4. Simplicity of Navigation
To make users follow the booking system on your website it is important to make sure it is effortless for them to navigate. This helps in SEO as well. Mobile menu dropdowns should not be too long so it is critical to keep all the key information like contact forms, offers, booking page & USP in your main navigation menu, this increases the conversion rate as well. Make it simple to locate the booking button.
5. Use Good Quality Videos & Images for Hotel/Restaurant Website
Use images & videos which have proper resolution and styling. This is a great way to showcase your property to your potential customers. Use seasonal shots of your property and keep updating the images of the dining experience & the services that you offer. Do not compromise with the quality of the content that you use and also make sure that you reserve the rights for the content that you are using. Use sliding images at the top of the page to leave a lasting impression. Remove the suggested video option before you embed videos to your website from YouTube, you would not prefer your hard earned user to bounce away from your website.
Also, keep up the speed of your website by using images that do not occupy much memory. People will exit immediately from your website if they find it to be slow.
6. Simple& Classy Homepage for your Hotel/Restaurant Website
Do not make a shamble on your homepage, or any other page for that matter. Only share the information which is relevant and is easily understood by your audience. The web audience is very fickle and you have a few seconds to hit your mark.
7. Portray the hotel in its best light.
Your potential customers would like to view their accommodation properly before they book it. This makes it more important for you to show on your website every detail about your property by using large, inviting images of the rooms, hotel amenities such as the pool, the in-house restaurant, gymnasium, etc & the hotel.
8. Book Now Button or Embedded Reservations for Hotel/Restaurant Website
Having an online booking system is a must and there is no alternative for this. On mobile devices keep a simple "book now” button & for desktop embed a date selection wizard on every page which connects that page to the online booking system.
9. Smarter Live Chat
A large number of people do not prefer to call and ask questions related to their accommodation, maybe they are in their office sitting in their cubicle or could be anything else. To simplify this for them always prefer the feature of live chat on your website.
10. Use Google Maps/ Google Driving Directions Widget
Use Google Driving Directions Map instead of using a normal Google Map. Most hotel sites have a map, but the map widget they use often doesn’t have the directions easily seen in the screenshot.
Is your property in the heart of the city? Or does it lie in a serene rural set-up? Let the travelers see what they’ll enjoy in and around your property when they stay with you through well-placed images and related content
11. Always remember to keep The Resort, Hotel or Amenities Page
Do not just focus on your in-house restaurant or the rooms and image pages. The hotel amenities & the overview page sell your property faster than anything. Rather than using your homepage for this, use a separate page to showcase your common areas, lounges, amenities, unique selling points and the never-ending reasons which make your property an unforgettable place to stay.
12. Special Offers & Deals
People like discounts & deals. Even if you are not offering any, you should at least consider about providing special packages or a night free on booking a particular set of nights. Getting something is always better than nothing.
13. Proof of being socially active: Testimonials/Reviews
People get assured when they hear or read about the experience of others. Rather than asking customers to hunt for it, post your past customers experience as a testimonial or a review. You want to be ranked among the top Hotel Website Designs, take a step towards it today by adding reviews and testimonials to your website to share the real feel of your property.
The first tip to convert Lookers into Bookers… Hire TECHIES SOFTWARE SOLUTIONS INC.! We understand how to design a website for a hotel/restaurant. Every hotel's website that we redesign, it shares a story of its own. We would be more than happy to share with you about our pricing, our work and how can we improve your business. Call us at 888-320-7863 and speak to us for 10 minutes or write to us at [email protected].